Album
Vermilion Sands

Loveless My Bloody Valentine

released: 1991-11-04
on label: Creation
genres: ShoegazeNoise Pop
with some: Dream Pop
listen at: Apple Spotify YouTube Music
more reviews: BBC

“After two painstaking years in the studio and nearly bankrupting their label Creation in the process, the group emerged with their masterpiece, which fulfilled all of the promise of their previous albums. If Isn’t Anything was the Valentines’ sonic blueprint, then Loveless saw those plans fleshed out, in the most literal sense: the arrangements are so lush, they’re practically tangible. With its voluptuous yet ethereal melodies and arrangements, Loveless intimates sensuality and sexuality instead of stating them explicitly; Kevin Shields and Bilinda Butcher’s vocals meld perfectly with the trippy sonics around them, suggesting druggy sex or sexy drugs. The album balances complexity and immediately memorable pop melodies with remarkable self-assurance, given its difficult creation. But Loveless doesn’t just perfect the group’s approach, it also hints at their continuing growth.” - Heather Phares, AllMusic